09/05/2011

Saab brings PhoeniX and 9.4X to streets of Washington , DC .

Come join Saab and members of the leadership team on Monday, May 9 from 3:00 p.m. - 6:00 p.m. at The Ritz -Carlton Georgetown, 31000 South Street N.W., Washington, DC to experience the next generation of Saab cars - the Saab PhoeniX concept and the all-new 9-4X crossover.

See Saab''s first crossover, the 9-4X with design that expresses true identity as the premium alternative with distinct elements immediately recognizable to Saab. Â Understated and clean Scandinavian design incorporating the typical Saab brand cues such as wrap-around windscreen, three-hole grill, hockey stick, turbine wheels, Saab signature air vents and start button in center console.

See "Aeromotional" design inspired by Saab''s aviation roots with an opportunity to meet Saab''s lead designer, Jason Castriota and experience new design direction as well as members of Saab''s leadership team including Victor Muller, Chairman Saab Automobile AB. Â

Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ''aeromotional'' design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab''s first car, the iconic Ursaab.

Learn more about the ground-breaking Saab IQon infotainment communications system - comprising an embedded computer platform which seamlessly connects to the internet when the car''s ignition is switched on. Â The touch-screen provides access to audio and entertainment streaming, online navigation, on-board music storage and smartphone-like downloading of applications.

Mr. Castriota hails from the state of New York and graduated from Emerson College in Boston before attending the prestigious Art Center College of Design in Pasadena, California. In 2001, he left the college to join Pininfarina''s design studio in Turin, Italy, where he rose to hold the positions of Chief Designer and Responsible for Special Projects. He took up the position of Director of Design at Stile Bertone in 2008 and then opened a design consultancy with offices in New York and Turin. In June 2010, he was appointed Executive Director Design at Saab Automobile. In this position Mr. Castriota and his design company are responsible for exterior and interior design and will lead the design activities at Saab.


Contact: Michele Tinson
Saab Cars North America
Cell: 248-408-2231

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